Soccer Beats

Soccer Beats was another World Cup Soccer campaign, but this time built for retail giants Shoprite and Checkers. The campaign supported both brands, which allowed users to receive promotions and win rewards and vouchers for their preferred liquor store.

The campaign included a mini rewards platform and a unique, bespoke rhythm game with custom homegrown music tracks. The campaign was designed, developed and launched in under a month and ran for three weeks. Players could earn real-world vouchers, discounts and prizes, which drove traffic into stores. At the same time, unlockable digital content encouraged regular player revisits with an average daily session time of 25 minutes per user.