Soccer Fever

With the 2022 Soccer World Cup, Soccer Fever was the year's theme. The Soccer Fever campaign ran across 24 countries for three months and included a lead-up to the World Cup to create hype, anticipation, and fun-filled, action-packed engagement during the tournament.

The campaign supported multiple brands and languages across regions, and managed unique rewards and stock for each territory. Users could participate through the medium of their choice: In-App, Web, Whatsapp and even USSD. With an average daily engagement time of over 60 minutes, the campaign encouraged a significant uptake in subscription renewals and even more upgrades on existing subscriptions for our client.