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Soccer Fever

Average daily engagement of 64 minutes per user.

Red Oxygen makes complex campaigns easy. The Soccer Fever campaign ran across 24 countries for three months and included a lead-up to the World Cup to create hype and anticipation, and fun-filled, action-packed engagement during the tournament.


The campaign supported multiple brands and languages across regions, and managed unique rewards and prizes for each territory. Users could participate through the medium of their choice: In-App, Web, WhatsApp, and even USSD.


Soccer Fever encouraged a significant uptake in subscription renewals and even more upgrades on existing subscriptions for our client.

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